Blackberry Messenger was one of the strongest factors that attracted users in their droves. BBM allowed them to use the internet to send emails and messages quickly in a way that the world hadn’t seen before, and rivals struggled to replicate.
However, with the advent of Apple and Google smartphones and the rise of Facebook messenger, WhatsApp and literally millions of other apps and games, Blackberry quickly found itself playing catch-up as its market dominance crumbled in a number of months.
By the time Blackberry made the switch to its own heavily secured version of Android, the world had moved on, and innovative products such as the Priv, didn’t have the developer support, and found itself at the wrong end of the pricing structure for most people.